below-the-line promotion

英 [bɪˈləʊ ðə laɪn prəˈməʊʃn] 美 [bɪˈloʊ ðə laɪn prəˈmoʊʃn]

n.  线下促销(指非大众媒体促销)

经济



柯林斯词典

  1. N-VAR 线下促销;非大众媒体促销
    Below-the-line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in-store offers and direct selling.
    1. The advertising campaign will be supported by a PR and below-the-line promotion...
      广告宣传活动将采取公关和线下促销的形式。

双语例句

  1. The advertising campaign will be supported by a PR and below-the-line promotion
    广告宣传活动将采取公关和线下促销的形式。